Alcohol is becoming a more and more popular element in society as it is mainly used as an official drink in parties, ceremonies, and other celebrations.
But recently, there has been lots of controversy regarding alcohol adverts by international companies. The controversy mainly stems from the fact that teenagers are affected by alcohol adverts, as they can influence persons to drink at the wrong age.
This writing will give you an overview of people’s thoughts, and let’s see which of the following things are generally true about alcohol advertisements according to you. Now we shall begin!
Table of contents
The True Though Of People On Alcohol Advertisements
So, which of the following things are generally true about alcohol advertisements? A USA Today survey found that teenagers are influenced more by advertising than their peers.
Of those polled, 79 percent of teens said they desired to drink alcohol, while only 20 percent said they wanted to consume a certain brand.
An additional 80 percent of the U.S. public believes that advertising influences youth to drink alcoholic beverages following a poll conducted by the Bureau of Alcohol, Tobacco and Firearms.
The National Association of Broadcasters recognizes the influence television can have on children. It describes this influence as one of the most powerful forces in America. Perhaps no medium advertising or public policy can match TV’s ability to shape how we think, act, and buy.
Society has changed over the years when there are more and more ads for alcoholic beverages on television and in magazines. Young individuals are just dying to grow up so they can enjoy a beer.
The Effect Of Alcohol Advertising On Young People
Watching alcohol advertising might shape young (ages 15-20) and young adults (ages 21 to 29) perceptions and attitudes regarding alcohol use. However, these attitudes and perceptions predict intentions and positive expectancies only among teens and young adults.
Researchers have also found a link between an increase in alcohol advertising towards children and an average of 3 drinks per month among youth. The more screen time a young person has, the greater their risk of youth drinking.
These findings show that alcohol companies could be using all sorts of adverts to represent their products toward teenagers and don’t care about its repercussions on them as long as they continue supporting themselves off of ‘cuttin’ up’.
Alcohol Advertising Features
The Canadian Alcohol Advertising Monitoring Youth study recently found numerous beverage ads placed in magazines with a high youth readership and radio formats that appeal to youths aged 12-20.
Many of these are drinks known as low-alcohol refreshers and “malternatives”, generally contain no more than 8% alcoholic beverage content by volume and tend to be sweetened mixers such as fruit juice.
These drinks are advertised specifically to capture the youths’ attention, taking advantage of their lack of drinking experience.
Studies show that young people aged 12 to 20 are more likely to listen to the radio than adults, and therefore are exposed to more advertising.
Even though younger people were exposed to fewer ads overall, they were still susceptible to advertised consumption of the alcoholic beverage.
It might surprise you when you find out that 73% of alcoholic drink radio advertising is placed on stations with Urban Contemporary Hit Pop Contemporary or alternative music formats, which tend to attract a disproportionately teenager listening audience.
Alcoholic drink is portrayed as the most prominent in television and movie, with approximately 1.5 million drinking scenes shown on TV and in movies each year. Alcohol is portrayed in almost 2/3 of all primetime shows at a rate of almost one scene per 22 minutes.
In California, a study of Columbia University discovered that teenagers who watch about three or more R-rated films each month were more likely to have this liquid than teenagers who never or rarely watched the film.
In a separate portion of this study, children who watched R-rated or PG-13 movies have more chances of drinking wine or beer as a part of their shopping experience in their mind than children who were not exposed to such films.
Some Last Words
That is a quick view of how alcohol advertisement affects the young. You might now have the information you need regarding the negative effects of brew on teens.
Hope the above information is useful for you! Cheers!